Best Keywords For Your Contracting Company

I think most people don't really understand what keywords are or how to use them. Gone are the days when you would stack your keywords like "Chicago, roofers" a zillion times into the meta tag in the top of your page to trick the search engines to think your page is incredibly important in the world of Chicago roofing. As always in written media at some point content is always king and what your pages have to say will carry the day or not.

Yes, "Chicago roofers" is a good keyword if you are in fact a chicago roofer, but you'll want to use language in the form of normal conversation within the text of your webpage to get the point across to your potential customers and the search engines.

I'm going to give out a secret here. Drum roll please. Combine your trade with your location. There I said it, the secrets out. Actually, it's no secret at all. After all you can't just say you're a roofer all over your website because you would be competing with every roofer on the planet!

Now if you combine the fact that you're a roofer with the fact that you live in Chicago, now you have a better shot at targeting keywords. Wait a minute you say! There are over 1,000 roofing companies in the Chicago area, how are you going to do so well? Good question! How many Google searches are there monthly for the term "Chicago roofers"? The answer is an incredible 22,000 searches monthly according to Google. How many of those do think are really optimized to capture those 22,000 searches? You should be one of them!

Another interesting fact is that "Chicago roofers" is searched twice as much as "Chicago roofing", which itself is searched more than 3 times as much as "Chicago roofing contractors". We cover how we research these numbers in the article Researching Keywords With Google. If you need help with the content within your website, this article will give you ideas on how to target the text on your pages for search traffic.

So keep in mind when you're writing text for your contracting company's website, your location combined with your business trade and you'll be on the right track to many more searches landing on your website!