Researching Keywords With Google

What are keywords and why are they so important to your website? Well, first of all Keywords are the words within the text of your webpage that people might type into a search engine like Google to find companies such as yours. In other words if you were looking for a electrician in Fort Worth, TX you might type into your favorite search engine "Fort Worth electricians" or maybe something like "electrician Fort Worth".

If you're an electrician in Fort Worth, TX and your website has those keywords within the text of the page and in the title of the page, you may stand a good chance of being found. Now there are other factors such as how many other competitors are trying to do the same thing with the same keywords and how well you have those keywords within your webpage, but you are on the right track.

Google considers the search "Fort Worth electricians" and "Fort Worth electrician" to be two different searches and keeps track of the number of searches for each. It is important to take into consideration which of the search terms are being used the most for your particular line of business. For example "Fort Worth electricians" receives 1,600 searches monthly, while "Fort Worth electrician" receives 3,600 searches per month.

So where can we research our keyword term like "Fort Worth electricians" to see how many times it's searched monthly in Google? Look at https://adwords.google.com/select/KeywordToolExternal" or just search in Google for "google keyword research". What will come up is their Adwords research page. Adwords is a program that Google offers to website owners who want their website to show up in the search results but in the "sponsored" section. It costs money to get listed in Adwords but it is highly worth it depending on your marketing goals.

Once you are on the Adwords keyword research page, type in the keyword search term you want to see the monthly search totals for. You will see results for many different keyword search terms but you'll want to just look at the terms that you think potential customers will type into Google to find companies like yours. The terms that are searched the most are the ones you'll want to make sure you have within the text on your page.

Google Adwords is only one way to research search terms for your business, but it's a darn good one to use because Google is the by far the biggest search tool out there! Good luck!