The Best Local Marketing Tip For Contractors

This one works great for companies doing work to the exterior of houses. If you can see your work from the road this applies to you! The house you are working on is your canvas and you want to show it off.

Send postcards to the neighbors of the customer's house you are working on, letting them know what service you provided to their neighbor.

For instance, a painter might send a postcard that says, "We just painted your neighbor’s house at 678 Main Street. Their paint job costs less than you think and is guaranteed for 10 years! If you like what you see, give us a call for a free estimate."

You could also just go door to door and use door hangers. This might be better because there is no mailing cost involved. Walk the neighborhood and hang door hangers the day you finsh the job.

Do not underestimate how many leads this one tactic can get you! You should be posting a sign in your customer’s yard while you’re working on their house. When the neighbors who recieve your postcard see your sign, they may notice that their own home needs a your service.